Cheerios is trying to bring the back the bees

Save me!Image Sam Greenwood  Getty Images

Save me!Image Sam Greenwood Getty Images

General Mills has pulled its bee mascot Buzz from Honey Nut Cheerios cereal boxes in the USA to mark the start of the brand's #BringBackTheBees campaign to help support pollinator conservation.

Cheerios has given away 1.5 billion wildflower seeds to contribute to increasing the bee population in Canada, they announced recently. Among the flower seeds included in Cheerios' giveaway, the Forget-Me-Not is banned in MA for being a noxious weed.

All Canadians who want to help with this campaign might go to www.ramesonbeats.ca and purchase some seeds free of charge, and then plant them in a bee-friendly area.

Critics have pointed out that some of the wildflowers included in the "Bring Back the Bees" mix are potentially invasive and could cause damage to some local ecosystems.

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Cheerio's has chosen to use their platform to stand in solidarity with bees that are at risk of extinction, like the rusty patched bumblebee, which was declared endangered this year. General Mills said in a news release that it aimed to highlight the alarming rate at which bee populations are declining.

Since 2006, beekeepers in the United Stated have been noticing the progressive reduction of their bee colonies, calling it as "Colony Collapse Disorder". Pollination of most food crops actually occurs by wind and self-pollination, but bees do account for a 10 to 40 percent crop yields for some types of food crops, like strawberries, sunflowers, and chestnuts.

Experts say bees are a critical role in the human food supply driven away by habitat loss, disease and a small population size. "With deteriorating colony health, pollinators everywhere have been disappearing by the millions".

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