Havas APAC 'will not' withdraw ads from Google and YouTube

Google UK and Ireland managing director Ronan

Google UK and Ireland managing director Ronan

The Havas Group will not be undertaking such measures on a global basis.

The UK government and a host of other private sector firms have stopped advertising on YouTube due to concerns the ads have appeared alongside extremist and otherwise "inappropriate" content.

A spokeswoman for Havas APAC said: "The decision of our United Kingdom team to pause activity with our partner Google is a temporary move made on behalf of our United Kingdom clients and their specific needs".

The Guardian said it had withdrawn all advertising from both Google and YouTube after a promotion for a membership scheme was inadvertently displayed next to extremist material.

The French advertising and media company had announced that its clients in the United Kingdom, including Domino's Pizza and Hyundai, would temporarily boycott Google after a number of ads were placed next to content promoting extremism and hate speech.

Other businesses including Barclays are considering what to do - though Barclays does not now have any advertising on YouTube or Google.

"Google is responsible for ensuring the high standards applied to government advertising are adhered to and that adverts do not appear alongside inappropriate content", the government said in a statement.

North Korea Is 'Acting Very, Very Badly'
Speaking in South Korea on Friday, Tillerson said that military action against the secretive state was an 'option'. North Korea has conducted a series of missile launches this month, including four on March 6, KCNA reported.

It has also written to clients explaining the potential risks to their brands and asking them how they want to respond.

Sky News understands that the company apologised to senior civil servants representing the Government and pledged a review of their advertising systems.

It also raised the issue of adverts automatically being put next to hate videos.

Google executives were summoned to the Cabinet Office last week to give explanations, and have been told to return this week with a plan and timetable for resolving the issue.

Google has said it does not always "get it right" and will improve.

The digital behemoth has promised to alter its technology and policies, offering more control to advertisers.

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