Mr Bean has taken a creepy new turn thanks to the internet.
The actor, 62, is now in China for the premiere of film Top Funny Comedian which is only being released in the country and sees Rowan playing his infamous Mr Bean role.
The character, conceived as "the world's most annoying man", works well in context, as most of Atkinson's work is mimed.
The tweet was shared and liked over 300,000 times.
Atkinson's part is so seemingly on the down-low that it isn't listed on his IMDB page.
The tweet, which quoted the wrong age for Atkinson read: "FOX BREAKING NEWS: Mr. Bean (Rowan Atkinson) died at 58 after auto accident". A twitter account posing as United States broadcaster Fox News is responsible for spreading this fake news as Rowan is now in China for the premiere of film Top Funny Comedian which is only being released in the country and sees the actor playing his infamous Mr. Bean role. The immensely talented actor seems to be online mischief's hot favourite as the search engine is flooded with "Rowan Atkinson Dead" queries.
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"The first one is the video player embedded in the site".
Rowan Atkinson's character is seen licking his electronic razor and scaring policemen in a holding cell as dramatic, creepy music plays in the background.
Another wrote: "I can't believe anyone would make up a hoax story that Rowan Atkinson has died".
This is not the first time when Rowan Atkinson find himself become the target of hoaxers. We wonder what does the amusing man has to say to become a death hoax victim for the successive year.
But despite the small number of episodes, Rowan Atkinson's character later inspired two films: 1997s Bean: The Ultimate Disaster Movie (which made $356 million worldwide) and 2007s Mr. Bean's Holiday (which made $325 million worldwide).