Samsung Launches Bixby, Its Answer To Siri & Alexa

In plainer English, it sounds like you could, for example, ask Bixby to open a restaurant reservation app, then use the touchscreen yourself to whittle down your options before asking Bixby to place the reservation for you.

For now, Samsung has not revealed what is powering the Bixby assistant.

While virtual assistants like Cortana and Siri can give users somewhat limited access to first- and third-party apps, Bixby has the potential to provide users with complete voice control over nearly any feature within a given app.

And that's what Bixby looks like right now - a bargaining chip in the game of big-brand brinksmanship, one that will enable Samsung to strike a better deal during the next round of partnership negotiations.

Dr. Injong Rhee, Samsung's head of research and development for software and services. Rhee indicated the interface will "gradually" be incorporated into the company's appliances as well. In other words, Samsung aims to offer an alternative to the device's main UI, which can be complex and arcane, and not just a glorified search engine that returns facts based on precise questions.

Talking to The Verge, Rhee said Bixby is an "intelligent user interface, emphasis on interface". Samsung chose to focus on completeness, context awareness and cognitive tolerance. While getting work done, users can use either voice or touch to utilize Bixby's features, without having to start a task over again.

War Machine Guilty On 29 Counts, Could Face Life In Prison
The jurors were deadlocked on the attempted murder charges, and they found War Machine not guilty on three other charges. Koppenhaver, 35, made his UFC debut at The Ultimate Fighter 6 Finale, where he won KO and Fight of the Night honors.

Samsung knows it can't compete with Google, Microsoft, Amazon, and others when it comes to raw machine learning power and putting vast amounts of information at your fingertips, so it's using Bixby to solve a simpler task that those companies have largely ignored. Samsung's post today doesn't specifically state that you'll be able to bring up Bixby initially by voice, but they have confirmed that a dedicated button will launch the virtual interface.

"Bixby is going to be playing catch up", Goertz said. According to the release, there are three distinct areas where Bixby shines: Completeness, context awareness, and cognitive tolerance. Samsung created the version of Bixby it's launching later this month in-house, however. Under the leadership of Rhee, the company is expanding in software and services, where is has always been perceived as behind rival tech giants.

Smartphones are becoming too complicated for their own good, so Samsung wants to change them fundamentally with the launch of Bixby, its long-rumored digital assistant. Third-party apps will get supported later this year by way of an SDK for developers, but of course that's up to developers to support or not. If there's a bull case to be made that Bixby will be successful, Viv will be central to it.

Samsung said Bixby will focus on letting people control mobile apps with spoken directives.

This seems reminiscent of a time a few years ago when Samsung was putting significant weight behind its own services: Samsung Music, Samsung Video and its own apps portal, along with a competitor OS to Android in the shape of Tizen, which threatened the dominance of Google's platform. It will be integrated with the upcoming Samsung Galaxy S8 flagship lineup but it won't be limited to the said product.

Recommended News

  • Meet Julia, a New 'Sesame Street' Muppet with Autism

    She's a mother with a son who has autism. "And [they] would have known that he plays in a different way, and that that's okay". Gordon has a son who has high-functioning autism and says it was great for the show to add a character like Julia .
    Cabinet clears four bills to enable rollout of GST

    Cabinet clears four bills to enable rollout of GST

    The legislations approved are Compensation Law, the Central-GST (C-GST), Integrated-GST (I-GST) and Union Territory-GST (UT-GST). The GST Council, in its previous two meetings, had given approval to the four legislations as also the State-GST (S-GST) bill.

    Leon Panetta: Trump 'Should Apologize' To Obama For Wiretapping Claim

    Other congressional committees also are investigating the possible Russian connection, mostly behind closed doors. For Panetta, Trump's distractions are in no way benign.
  • Customs Uniform Saga: Presidency Backs Ali Against Senate

    Customs Uniform Saga: Presidency Backs Ali Against Senate

    Jemibewon described Hameed Ali, a retired colonel, as a fine military man who should not belittle himself with customs uniform, Premium Times reports.

    Should Yogi Adityanath be given a chance to prove himself?

    He has asked them to submit their proposals for the successful implementation of the various programmes. Sources claimed that Adityanath was BJP president Amit Shah's pick.

    Tillerson to skip meeting of North Atlantic Treaty Organisation foreign ministers

    In Beijing, Tillerson said the US and China should work together to get North Korea to take a "different course". However, some experts argue that stronger actions are not necessary at this time.
  • M&S pulls online ads from Google over extremist content fears

    Havas in the United Kingdom has also pulled advertising on behalf of UK-based clients. Google did not immediately respond to a request for comment.

    Oil falls 1 percent as bullish bets fade with USA output rise

    This means that speculators last week cut more than 150,000 contracts betting on firmer oil prices, a record high. Beyond OPEC, oil production rose 90,000 bpd in February, as increasing US output offset declines elsewhere.
    Apartment examined after second body found amid boy killing probe

    Apartment examined after second body found amid boy killing probe

    The nine-year-old boy died of multiple stab wounds, and the discovery of his body on Monday sparked a huge manhunt. They warned the public not to approach the suspect, saying Hesse knew martial arts and could be armed and risky .
  • Food makers

    Food makers "dragging their heels" on United Kingdom salt reduction targets - CASH

    All of the study information on salt in bread and bread products is now included in the George Institute's FoodSwitch app. Almost 1500 bread products over seven years were studied, including loaves, crumpets and flat breads.

    Saudi Arabia Cut Crude Exports in January After OPEC Agreement

    Longs fell 8.9 percent to the lowest level since early January, and shorts doubled from the prior week to the highest since November.
    On International Day of Happiness, Egypt Ranks 120 in World Happiness Report

    On International Day of Happiness, Egypt Ranks 120 in World Happiness Report

    South Sudan, Liberia, Guinea, Togo, Rwanda, Tanzania, Burundi and the Central African Republic were at the bottom. In the middle ranks were per capita GDP , freedom to make life choices and healthy life expectancy at birth.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.