Samsung confirms that Bixby will have a permanent place on "the next device", the Galaxy S8, with a "dedicated Bixby button that will be located on the side" of the phone.
Of these, the first is completeness, which outlines Samsung's goal of allowing the AI to perform any and all tasks related to a supported application, unlike many other virtual assistants, which may be baked into the OS and may perform certain operations on supported applications, but will still require manual interaction by the user. As a result, Samsung also believes that the learning curve for Bixby will be far easier than competing products as users don't have to fumble around with determining what the limitations of the AI are.
Bixby has been thought to have been the product of Viv, an AI assistant created by the team that first built Siri prior to its acquisition by Apple, and acquired by Samsung past year. It's also created to ask for more info and build on what it does understand in a "piecemeal" fashion, meaning it won't just give up and route you elsewhere if it can't figure out what it wants the user to have it do.
Finally, there's "Cognitive Tolerance".
Context awareness means that Bixby will understand the current state of the app and will be able to jump in to assist at any point.
Unlike AI assistants from Apple, Google, and Alexa, Samsung says Bixby won't just be a voice answering questions.
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Samsung promises Bixby will let you control everything on your phone and Bixby-powered apps with your voice.
Samsung is promising a seamless and intuitive experience with Bixby, something different to the solutions already on the market, with an aim of reducing the amount of friction with voice commands and forcing few users to revert back to using the touch screen. The company also confirmed that Bixby is indeed debuting on the Galaxy S8, although we might see it in a more limited capacity at first.
Eventually, Samsung plans to allow third-party app developers to enable Bixby in their apps, which will be tough for the company to do at scale.
At any rate, Samsung says that Bixby-enabled apps will be more context aware so that it understands exactly what the user is trying to do, and it will also be able to understand and execute user-actioned voice commands even if a user doesn't give it the full command form with the words in the right order - it may even "prompt users to provide more information" when required.
How will you launch Bixby?
But Samsung says there are thousands of engineers working on bringing the platform to other devices and applications, including the company's wide range of appliances. So in all of those leaked photos you saw that revealed an extra button on the Galaxy S8, we now know for sure that that will be held in place for Bixby.