It's a tradition the national company has repeated for two decades, and previous year, the chain gave away over one million Italian ices in a nine-hour period.
Rita's of Vacaville on Alamo Drive is open between noon and 9 p.m. and the freebie will be served in a limited-edition, First Day of Spring cup. "And we are kicking off the season with free ice for customers". If you want multiple servings, a larger size or something fancier, like a gelati or blendini, you'll have to pay.
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Every year, Rita's Italian Ice treats every customer to free Italian ice in honor of the first day of spring. Find a Rita's near you.
Today is the first day of spring.
Guests are encouraged to help spread "Ice, Custard and Happiness" this first day of spring by snapping a photo and sharing it on social media using #RitasFirstDayOfSpring to enter into the Rita's First Day of Spring Photo Contest. Runners up will receive Rita's gift cards.