The discount chain has leased 43,000 square feet at 112 W. 34th St., across from Macy's, according to the New York Post.
Target's first Midtown Manhattan store will be two stories and will offer products "tailored to meet the needs of local guests", according to a press release.
The Target store will anchor a 92,000-square-foot retail complex, also housing a Sephora, a Foot Locker and a Swatch store. Target now operates two stores in Manhattan, located in Harlem and Tribeca, and is planning to expand into the East Village and Hell's Kitchen. The location, located one block from Penn Station, is now home to many other big box retailers such as Foot Locker, Old Navy and Macy's. (One way they'll do that: grab-and-go food options will be located near an entrance on 33rd Street, closer to where people would enter Penn Station.) The bi-level store will sell the usual things you'd expect from Target-clothes, low-cost housewares, beauty products, etc. -and will also have a CVS pharmacy.
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At the same time, Target announced it would aggressively expand its network of urban, smaller format stores, which now number 32.
But for some companies, its an opportunity to capitalize on opening stores in stronger locations, particularly places where tourists and the general public will always be looking to spend money. Its first smaller location in New York City was opened past year in Tribeca.
This will be the third Target in Manhattan and the 13th in the five boroughs - The other Manhattan storefronts are located in East Harlem and TriBeCa, with other NY locations spread throughout Queens, Brooklyn and the Bronx.