What it means for you

Image bloomberg via getty images

Image bloomberg via getty images

If you go to the "Your Twitter data" section of your account settings, you'll see there's a lot of information there about your activity and how you're being advertised to.

"This means that if you're a Twitter user and you visit a site where there's a Twitter share button or embedded tweet, Twitter will know you visited that site and keep the name of that site associated with your profile in its database for up to a month", explained Bleeping Computer. Twitter says, "This will allow us to further improve and personalise our services, connecting you with the stories, brands and organic content you care about most". Also under "Your Twitter data" you can see interests that Twitter's ad partners have matched to you; for example, I have apparently been identified as a Pontiac owner and a wife, neither of which are accurate, so I'll be unchecking those.

As Marketing Land highlights, Twitter's updated privacy policy regarding data collected away from Twitter now lets it collect, store and use such information for a period of up to 30 days versus the previous 10-day window. Users can also request their data through the tool.

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The social media giant is surprisingly transparent about the private data they store, all of which can be found in "Your Twitter data" in the app's left hand menu. When browser users had a Do Not Track setting enabled, any service that honored DNT wasn't supposed to track that person. It gives you the option to review you settings or click "Sounds good" and proceed to Twitter; if you choose the latter, you'll be opted in to most of the new settings.

It's no surprise-DNT has turned out to be a silly system and an unrealistic idea.

For those who wish to remove all personalised advertising from their Twitter experience, select the "Disable all" button on the "Personalisation and data" page. Users can turn off both of the above in their Personalisation and Data settings, and Twitter has also added a section for personalisation across devices, enabling users to stop Twitter from using information from other devices where they have logged in. Twitter, however, points out that the data will be shared through some select partnership agreements "only when a user gives consent to those partners".

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