Ikea teases augmented reality furniture app for iOS 11

Johan Nilsson  TT

Johan Nilsson TT

"It's super interesting to us". The new augmented reality platform is capable of performing a lot of tasks and Tim Cook, in his recent interview with Bloomberg Businessweek, referenced IKEA AR partnership. The initial version of the app lets customers take pictures of their home and place images of IKEA furniture wherever they want.

At WWDC, Apple demoed how you can place virtual objects in real life settings using its AR tech. He described a new augmented reality application which will allow users to virtually try furniture in their home. Upon launch, there will be 500-600 products available in the iOS app. At first, it may not be possible for customers to actually pay for the future inside the app, the spokesperson added, although that is the ultimate goal for it. Another major benefit of working with Apple is the company's enormous ecosystem of users: "It will become the biggest AR-platform in the world overnight". Ikea is placing a lot more emphasis on tech than your average furniture company as it looks to use social media, mobile and third-party online retailers to enhance the operations of the almost 400 stores it runs. "When we launch new products, they will be first in the AR app". Still, Valdsgaard notes that Ikea is a furniture store first, and expects its retail locations to remain the major source of its sales.

Cosby jury deadlocked; Judge states deliberations will continue Friday
"I'm sorry it's causing everyone frustration, but the law requires that I allow a deliberating jury to continue to deliberate". If, after further deliberations, they still can not reach consensus, a hung jury will cause the judge to declare a mistrial.

This move will definitely give Ikea more edge over the other companies, considering that the company is already using photo-realistic renders instead of product photos in its existing catalog for some time now and it will be able to drop these same 3D models into the AR app. Apparently Apple's AR tech is so precise that positioning will be accurate to the milimetre, with accurate sizing and lighting.

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